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Logo TV (often shortened to Logo, and stylized as Logo) is an American pay television channel that is owned by Viacom Media Networks. Launched in 2005, it was originally aimed primarily at LGBTQ viewers, but in 2012 it expanded towards general cultural and lifestyle programming. As of January 2016, approximately 50 million households receive Logo.
Logo’s programming was initially a blend of movies with gay themes, reality television, travel programming, dating/romance shows, documentaries, music videos, stand-up comedy, news, and syndicated programs with gay characters or gay interest/fanbases. According to its website, “We’re kind of big on fierce stuff, and that can mean a lot of things. Fiercely original programming to us means that in a perfect world everyone would be this interesting.”Some content originated from other Viacom properties including Comedy Central, MTV and VH1. In April 2011, Logo acquired the rights to air the British comedy series Absolutely Fabulous and co-produced the show’s three revival specials during 2011 and 2012 with the BBC and BBC America. Logo aired the episodes in a heavily edited format, while BBC America aired the episodes in its entirety.
Logo announced February 21, 2012, that it would shift its programming strategy. Citing research that indicated that LGBT people were becoming increasingly less likely to prioritize highlighting their sexual orientation or identity, the channel entered into partnerships to produce programs that focused less on LGBT-specific interests and more on general cultural and lifestyle subjects.This has prompted outrage from the channel’s LGBT viewership, who responded by comparing the channel’s new programming focus to that of the NBCUniversal-owned Bravo.
As of 2017, the network’s schedule outside of primetime has moved to serve as a complementary flank to TV Land, airing mainly older sitcoms from the ’70s and ’80s (as TV Land focuses on carrying contemporary sitcoms in primetime), with primetime continuing to feature LGBTQ content. Since the move of RuPaul’s Drag Race that year to premiering on VH1 (the show continues to air in simulcast on Logo, along with series marathons), the network currently originates only a spare amount of new content in line with it not being part of Viacom’s restructuring plan.