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Oprah Winfrey Network (OWN) is an American basic cable channel jointly owned by Discovery Inc. and Harpo Studios that launched on January 1, 2011, replacing the Discovery Health Channel.
The network is led by Oprah Winfrey and largely features entertainment and lifestyle programming targeting African American audiences, and reruns of talk show programming from the Harpo Studios library (including Oprah’s former eponymous series). Initially a 50/50 joint venture, Discovery acquired a larger stake in the network in 2017. Harpo remains a “significant” minority stakeholder and Winfrey is contracted with the channel through at least 2025.
As of February 2015, OWN is available to approximately 81.9 million pay television households (70.3% of households with television) in the United States.
As of March 2014, the network’s programming primarily consists of marathons, with eight-hour daytime blocks airing multiple episodes of the same series, usually a different show each day. The primetime programming varies and is repeated in late night, followed by an overnight movie and a morning block of talk shows including Dr. Phil, Rachel Ray, and The Nate Berkus Show. The programming includes a mix of original programs, specials, documentaries, and acquired movies. The channel does not air infomercials.